{"id":187576,"date":"2026-04-24T13:58:41","date_gmt":"2026-04-24T11:58:41","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-from-local-to-global-execution-and-culture-2\/"},"modified":"2026-04-24T13:58:41","modified_gmt":"2026-04-24T11:58:41","slug":"10-tips-from-local-to-global-execution-and-culture-2","status":"publish","type":"factorial_video","link":"https:\/\/factorialhr.co.uk\/blog\/factorial-play\/videos\/10-tips-from-local-to-global-execution-and-culture-2\/","title":{"rendered":"10 Tips: From local to global, execution and culture"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":187547,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1183077093","_speaker_id":186747,"_video_description":"SANTIAGO FERRADA & ORIOL PESA share essential tips for effective global expansion leadership, highlighting the importance of understanding market dynamics and client needs. They emphasize hiring local talent with strong networks to expedite growth and establishing a solid company culture from the onset by sending headquarters personnel to foster team values. The founding team should be carefully selected to ensure longevity and a capacity for growth. Instead of launching with a full team, they recommend creating a Minimum Viable Product (MVP) to test and validate market fit. Additionally, fostering communication between the new office and the parent company is crucial, as is considering global clients with local offices as initial partners. For successful expansion, also plan for travel expenses related to team management and development. According to SANTIAGO FERRADA & ORIOL PESA, these strategies can significantly enhance your expansion efforts. Don\u2019t miss more tips and insights on leadership in the full episode.","_video_transcription":"00:14 - Hi, I'm Oriol Pesa, Global Partners Manager in Factorial,and my superpower is learning and understanding complex problems,and turning them into a simple and meaningful plan.\n00:25 - I want to share with you 10 tips to lead global expansion.\n00:29 - Learn fast about the market and its clients.Hire local and skilled people with networks to go faster.\n00:36 - Send someone from the headquarters to start the team and generate from the start, a great culture.\n00:41 - The first profiles you hire will be your Founding Team.\n00:44 - Make sure to find people who stay and know how to build.\n00:47 - You don't need a whole team to launch a country.Create an MVP, learn, validate and then hire.\n00:53 - Connect all functions of the new office with the other sister company.\n00:57 - If depending on the parent company makes you slow,change things, or give autonomy.\n01:02 - It may be a good idea to start with global clients that have a local office in your new country.\n01:07 - It can be your first trademark.Validate fast the changes that your product needs to serve local clients.\n01:13 - This has to come from them.When preparing the budget of the year, think of the time and money you'll spend on traveling.\n01:19 - Great.- Amazing. - We got it.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[938,994],"factorial-categories":[],"class_list":["post-187576","factorial_video","type-factorial_video","status-publish","hentry","category-process-management","category-process-management-en-gb"],"acf":[],"yoast_head":"\n10 Tips: From local to global, execution and culture | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorialhr.co.uk\/blog\/factorial-play\/videos\/10-tips-from-local-to-global-execution-and-culture-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips: From local to global, execution and culture\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorialhr.co.uk\/blog\/factorial-play\/videos\/10-tips-from-local-to-global-execution-and-culture-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorialhr.co.uk\/blog\/factorial-play\/videos\/10-tips-from-local-to-global-execution-and-culture-2\/\",\"url\":\"https:\/\/factorialhr.co.uk\/blog\/factorial-play\/videos\/10-tips-from-local-to-global-execution-and-culture-2\/\",\"name\":\"10 Tips: From local to global, execution and culture | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorialhr.co.uk\/blog\/#website\"},\"datePublished\":\"2026-04-24T11:58:41+00:00\",\"dateModified\":\"2026-04-24T11:58:41+00:00\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorialhr.co.uk\/blog\/factorial-play\/videos\/10-tips-from-local-to-global-execution-and-culture-2\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorialhr.co.uk\/blog\/#website\",\"url\":\"https:\/\/factorialhr.co.uk\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorialhr.co.uk\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorialhr.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorialhr.co.uk\/blog\/#organization\",\"name\":\"All-in-one business management software - 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