{"id":128338,"date":"2024-02-28T11:17:21","date_gmt":"2024-02-28T09:17:21","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/?p=128338"},"modified":"2024-02-28T11:18:33","modified_gmt":"2024-02-28T09:18:33","slug":"passive-recruitment-emails","status":"publish","type":"post","link":"https:\/\/factorialhr.co.uk\/blog\/passive-recruitment-emails\/","title":{"rendered":"A Step-by-Step Guide to Writing Outreach Emails for Passive Recruitment"},"content":{"rendered":"

Unlike active recruitment, where candidates search and apply for advertised positions, passive recruitment puts the onus of initial contact on the employer. In other words, <\/span>passive recruitment<\/span><\/a> involves reaching out to potential candidates who are not actively job-hunting but possess the skills and experience desired by the organisation.\u00a0<\/span><\/p>\n

It\u2019s much harder to convince passive candidates to apply for a job than to advertise. Yet, recruiters make this additional effort because <\/span>exceptional candidates often need some convincing<\/span><\/a>. These folks are the cream of the crop. They have the skills you need and aren\u2019t desperate to land a job – also, therefore, unlikely to embellish their skillset or accept a position they feel lukewarm about.\u00a0<\/span><\/p>\n

The payoff of convincing passive candidates is immense. <\/span>Data on passively recruited employee<\/span><\/a>s show they are 120% more likely to have intentions of adding value, 17% less likely to need additional skill development, and almost twice as likely to be hired than an active candidate.\u00a0<\/span><\/p>\n

Due to the nature of passive recruitment, the message you convey in your initial outreach can make or break your chances of success. This initial outreach will likely happen in written form, such as an email on InMail.\u00a0<\/span><\/p>\n

In this guide, we’ll delve into the art of drafting effective messages for passive recruitment that will help you pique interest in exceptional talent. These guidelines apply whether you\u2019re contacting a single candidate via direct email or managing outreach efforts at scale via a <\/span>candidate relationship management system (CRM)<\/span><\/a>.\u00a0<\/span><\/p>\n

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