{"id":50674,"date":"2021-06-16T15:46:52","date_gmt":"2021-06-16T13:46:52","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/?p=50674"},"modified":"2026-04-01T16:47:36","modified_gmt":"2026-04-01T14:47:36","slug":"cultural-web","status":"publish","type":"post","link":"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/","title":{"rendered":"Cultural Web Model: Aligning Strategy and Culture"},"content":{"rendered":"<p>The cultural web model is <strong>a powerful management and organisational tool<\/strong> for analysing the strategic direction of your corporate culture. It can help you understand the <strong>attitudes and routines<\/strong> of your employees, and how each element of your culture has a <strong>direct impact on the performance and overall success<\/strong> of your organisation.<\/p>\n<p>The <strong>cultural web approach<\/strong> is much more than a simple exercise in analysis. It involves breaking down your corporate culture so that you can fully understand the unique ins and outs of your organisation. The information you gather can then help you rebuild <strong>an environment that enables your employees to perform to the best of their ability<\/strong>.<\/p>\n<p>As an employer, <strong>it is important to understand what this tool is and how it can strengthen your organization&#8217;s culture<\/strong>. In this article, we&#8217;ll look at what the cultural web is, how it works, and the benefits and disadvantages of implementing it in your company. We will also cover how the cultural web model can help you build <strong>an effective corporate strategy that boosts productivity and performance<\/strong> at every level of your organisation.<\/p>\n<div class=\"js-toc toc\">\n<p class=\"js-toc-title toc__title\">Table of Contents<\/p>\n<nav id=\"fac_toc_nav\" class=\"js-toc-nav toc__nav\" aria-label=\"Table of Contents\"><ol class=\"toc__list toc__list--level-1\"><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-1\" href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/#what-is-the-cultural-web\" title=\"What is the Cultural Web?\" data-target-id=\"what-is-the-cultural-web\">What is the Cultural Web?<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-2\" href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/#cultural-web-example\" title=\"Cultural Web Example\" data-target-id=\"cultural-web-example\">Cultural Web Example<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-3\" href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/#how-to-use-the-cultural-web-model\" title=\"How to Use the Cultural Web Model\" data-target-id=\"how-to-use-the-cultural-web-model\">How to Use the Cultural Web Model<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-4\" href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/#creating-strategy-from-the-cultural-web\" title=\"Creating Strategy from the Cultural Web\" data-target-id=\"creating-strategy-from-the-cultural-web\">Creating Strategy from the Cultural Web<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-5\" href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/#advantages-and-disadvantages-of-cultural-web\" title=\"Advantages and Disadvantages of Cultural Web\" data-target-id=\"advantages-and-disadvantages-of-cultural-web\">Advantages and Disadvantages of Cultural Web<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-6\" href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/#best-practices-of-the-cultural-web\" title=\"Best Practices of the Cultural Web\" data-target-id=\"best-practices-of-the-cultural-web\">Best Practices of the Cultural Web<\/a><\/li><li class=\"toc-heading-level-2\"><a class=\"toc__link toc-link-heading-7\" href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/#shaping-culture-with-factorial\" title=\"Shaping Culture with Factorial\" data-target-id=\"shaping-culture-with-factorial\">Shaping Culture with Factorial<\/a><\/li><\/ol><\/nav><\/div>\n \n <!--HubSpot Call-to-Action Code -->\n    <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f493a22d-068f-4530-a144-aef91a4225fc\">\n        <span class=\"hs-cta-node hs-cta-f493a22d-068f-4530-a144-aef91a4225fc\" id=\"f493a22d-068f-4530-a144-aef91a4225fc\">\n            <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/4960096\/f493a22d-068f-4530-a144-aef91a4225fc\">\n                <img decoding=\"async\" class=\"lazyload hs-cta-img\" id=\"hs-cta-img-f493a22d-068f-4530-a144-aef91a4225fc\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4960096\/f493a22d-068f-4530-a144-aef91a4225fc.png\"  alt=\"people analytics ebook\" width=\"100%\" height=\"100%\" \/>\n            <\/a>\n        <\/span>\n        <script type=\"text\/javascript\">\n            function loadCTA(){\n                window.hbspt.cta.load(4960096, 'f493a22d-068f-4530-a144-aef91a4225fc', {'region': 'eu1'})\n            }\n            if(window.hbspt){\n                loadCTA()\n            }else{\n                Defer.js(\n                    'https:\/\/js.hubspot.com\/cta\/current.js',\n                    'hubspotCTA', \n                    0, \n                    loadCTA\n                );\n            }\n        <\/script>\n    <\/span>\n<!-- end HubSpot Call-to-Action Code -->\n\n<h2><strong>What is the Cultural Web?<\/strong><\/h2>\n<p>Corporate culture is based on the <strong>purpose, beliefs, habits and behaviours<\/strong> of a company&#8217;s employees. It develops organically over time, and it is reflected in a company\u2019s dress code, <a href=\"https:\/\/factorialhr.co.uk\/blog\/flexible-working\/\" target=\"_blank\" rel=\"noopener noreferrer\">business hours<\/a>, office setup, employee benefits, <a href=\"https:\/\/factorialhr.co.uk\/blog\/labour-turnover\/\" target=\"_blank\" rel=\"noopener noreferrer\">turnover<\/a>, and hiring decisions. It also has an impact on how your employees interact with each other and how your processes and operations are managed.<\/p>\n<p>The cultural web approach was developed in 1992 by <strong>Gerry Johnson and Kevan Scholes<\/strong> to enable employers to analyse their organisation&#8217;s established <strong>assumptions and practices (i.e. their cultural environment), <\/strong>allowing them to build an effective strategy that aligns with each element of the model.<\/p>\n<p>This includes the <strong>stories, routines, symbols, structures and processes that guide your organisation<\/strong>. In other words, it\u2019s about questioning the way you do things, breaking bad habits, and redesigning a corporate culture that boosts productivity. It&#8217;s about asking yourself: What works? What doesn\u2019t? How can we improve?<\/p>\n<p>This cultural paradigm can help you explore:<\/p>\n<ul>\n<li>The lived reality of working at your organisation.<\/li>\n<li>The power structures that exist within your company.<\/li>\n<li>How behaviours and routines are formed.<\/li>\n<li>How the various elements of your company shape the employee and client experience.<\/li>\n<li>The assumptions that your corporate culture is based on.<\/li>\n<li>Who you are as a company, who you want to be, and how you can get there.<\/li>\n<li>How you can align your organisational elements with one another, and with your overall business strategy.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-121200 aligncenter\" src=\"https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2021\/06\/21171327\/Frame-427319517_11zon-1.png\" alt=\"cultural paradigm infographic\" width=\"736\" height=\"574\" srcset=\"https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2021\/06\/21171327\/Frame-427319517_11zon-1.png 6000w, https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2021\/06\/21171327\/Frame-427319517_11zon-1-300x234.png 300w, https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2021\/06\/21171327\/Frame-427319517_11zon-1-1024x799.png 1024w, https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2021\/06\/21171327\/Frame-427319517_11zon-1-768x599.png 768w, https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2021\/06\/21171327\/Frame-427319517_11zon-1-1536x1198.png 1536w, https:\/\/factorialhr.co.uk\/wp-content\/uploads\/2021\/06\/21171327\/Frame-427319517_11zon-1-2048x1598.png 2048w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/p>\n<h2><strong>Cultural Web Example<\/strong><\/h2>\n<p>The key is breaking down your analysis into <strong>six cultural influences<\/strong>. These six key elements will help you gain an understanding of the current culture and organizational structure that guides the actions and behaviours in your company.<\/p>\n<h3><strong>1. Stories<\/strong><\/h3>\n<p>The stories, myths and narratives that your organisation is built on are <strong>a key element of your organizational culture<\/strong>. They form a part of your company&#8217;s collective memory and they have an influence on the direction of your business. This might include the story about <strong>how your company was founded, how it got to where it is now, and how it has been influenced by key players<\/strong> over the years.<\/p>\n<p>What do your stories say about your corporate values and beliefs? How do they influence the attitudes and behaviours of your employees? What stories do you tell your customers? How about new recruits? Is everyone aligned?<\/p>\n<h3><strong>2. Rituals and Routines<\/strong><\/h3>\n<p>Another key element of your company&#8217;s present culture is <strong>the rituals and routines that your employees follow<\/strong>. This includes the behaviours and attitudes that are <strong>accepted and expected<\/strong>\u00a0and those that are not tolerated.<\/p>\n<p>What do employees expect when they come to work? What are their daily routines like? Are there any examples of negative behaviours that have become \u201cnormalised\u201d and accepted over time that could impact the possibility of a positive culture?<\/p>\n<h3><strong>3. Symbols<\/strong><\/h3>\n<p>When we talk about symbols here, we are referring to <strong>any visual images that are associated with your company<\/strong>. This includes obvious examples such as your <strong>logo and branding<\/strong>, but it also includes other more subtle elements such as your <strong>dress code<\/strong>, the design of <strong>your office<\/strong> and how you <strong>advertise your products<\/strong> or services. Basically, everything you can see, hear or touch in the context of your organisation.<\/p>\n<p>How does your company come across at a visual level? Is the visual image positive? What language and terminology do your employees use with each other and the outside world? What about your website, what image of your business does it portray? Is it authentic? Does it align with your desired culture?<\/p>\n<h3><strong>4. Organisational Structure<\/strong><\/h3>\n<p>Organisational structure refers to the <strong>roles, responsibilities and reporting relationships<\/strong> in your organisation. According to Johnson and Scholes, when you analyse this element of your company, you need to consider both \u201cwritten\u201d and \u201cunwritten\u201d influences.<\/p>\n<ul>\n<li><strong>Written influences:<\/strong> your organisational chart (flat or hierarchical). Who works where, who reports to whom, and who has final decision-making power?<\/li>\n<li><strong>Unwritten influences:<\/strong> do any roles in your company have more influence than reflected in your <a href=\"https:\/\/factorialhr.co.uk\/organisational-chart-online\" target=\"_blank\" rel=\"noopener noreferrer\">organisational chart<\/a>? Are there any political elements at play? Whose contributions carry the most value?<\/li>\n<\/ul>\n<h3><strong>5. Control Systems<\/strong><\/h3>\n<p>The next thing to look at is the control systems, or &#8216;financial systems&#8217;, in your organisation. What processes do you use to manage your <strong>financial, quality control and <\/strong><a href=\"https:\/\/factorialhr.co.uk\/blog\/top-10-employee-benefits-uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>reward systems<\/strong><\/a>? How is good performance managed? How are under-performers <a href=\"https:\/\/factorialhr.co.uk\/blog\/6-tools-to-boost-workplace-motivation\/\" target=\"_blank\" rel=\"noopener noreferrer\">motivated<\/a>? Which formal and informal systems do you use to monitor and support the people in your organisation?<\/p>\n<h3><strong>6. Power Structures<\/strong><\/h3>\n<p>The final element that you need to look at is <strong>how power is distributed<\/strong> in your organisation. Which power structures have you implemented in your organisational chart? How do they influence the core assumptions in your corporate culture? What core beliefs do your managers hold? What about your employees? Is <a href=\"https:\/\/factorialhr.co.uk\/blog\/employee-empowerment\/\" target=\"_blank\" rel=\"noopener noreferrer\">employee empowerment<\/a> valued and promoted in your company? Do you trust your employees to carry out their duties to the best of their ability? If not, why not?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.surferseo.art\/3b51466d-34fc-40b7-902a-73102395e91f.jpeg\" alt=\"Managers analysing interrelated elements and organizational structures \" width=\"907\" height=\"648\" \/><\/p>\n<h2><strong>How to Use the Cultural Web Model<\/strong><\/h2>\n<p>The cultural web model can help you analyse <strong>where you are as a company now<\/strong>, and <strong>where you would like your corporate culture to be<\/strong>. It can also help you identify what you need to do to <strong>achieve the high-performing, effective corporate culture<\/strong> that every company strives for.<\/p>\n<p>The key to getting the most from this tool is taking the time to plan and analyse each element of the model. Be honest with your answers and don\u2019t shy away from negative feedback: <strong>every identified weakness is an opportunity to improve<\/strong>. You want to obtain an <strong>authentic evaluation<\/strong> of your organisational culture so that you know what areas you need to focus on. Take time to think about <strong>who you are and where you want to be<\/strong>. Then work out a way to align your goals with your business strategy.<\/p>\n<p>Consider the following questions during your cultural web analysis:<\/p>\n<ul>\n<li>What stories do people currently tell about your organisation?<\/li>\n<li>Do clients expect any rituals and routines from you?<\/li>\n<li>Which symbols do people associate with your organisation?<\/li>\n<li>Is your organisational structure formal or informal? Flat or hierarchical?<\/li>\n<li>Do employees get rewarded for good work or penalised for poor performance?<\/li>\n<li>Who makes or influences decisions? How is this power used or abused?<\/li>\n<\/ul>\n<h2><strong>Creating Strategy from the Cultural Web<\/strong><\/h2>\n<p>Once you\u2019ve performed a full analysis of your corporate culture, you will be ready to create a strategy to get you where you want to be. <strong>The deeper your analysis, the better equipped you will be to generate real, positive change in your organisation.<\/strong> Your ultimate goal is to figure out a roadmap to move your company forward and encourage the attitudes and behaviours you want to see. There are a few crucial things to consider when creating your roadmap:<\/p>\n<ol>\n<li>During this stage of implementing the cultural web model, it is important to <strong>involve all areas of your organisation<\/strong>. Make sure all your employees understand what you are doing, and why you are doing it. <strong>Communicate your goals and values<\/strong> and create <strong>measurable targets<\/strong>.<\/li>\n<li>Make sure everyone is clear on the <strong>benefits of working on your corporate culture<\/strong> and hold regular feedback sessions so that employees feel involved in the process.<\/li>\n<li>Promote a culture of accountability, reward good work, and support under-performers. To transform your company culture, you need to encourage <a href=\"https:\/\/factorialhr.co.uk\/blog\/inclusive-leadership-transform-company-culture\/\" target=\"_blank\" rel=\"noopener noreferrer\">inclusive leadership<\/a>.<\/li>\n<li>Finally, create a <strong>clear timeline for implementing changes<\/strong>, and be realistic with your deadlines. Evaluating and improving your corporate culture takes time, and this should be reflected in your strategy. This process is about <strong>re-shaping values, beliefs and behaviours<\/strong>, and this requires a lot of patience. Support and guide your employees to help them get to where you want them to be.<\/li>\n<\/ol>\n \n <!--HubSpot Call-to-Action Code -->\n    <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-1d671fe4-7936-4bc6-8ee5-ad04b1826bbf\">\n        <span class=\"hs-cta-node hs-cta-1d671fe4-7936-4bc6-8ee5-ad04b1826bbf\" id=\"1d671fe4-7936-4bc6-8ee5-ad04b1826bbf\">\n            <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/4960096\/1d671fe4-7936-4bc6-8ee5-ad04b1826bbf\">\n                <img decoding=\"async\" class=\"lazyload hs-cta-img\" id=\"hs-cta-img-1d671fe4-7936-4bc6-8ee5-ad04b1826bbf\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4960096\/1d671fe4-7936-4bc6-8ee5-ad04b1826bbf.png\"  alt=\"book free demo hr software\" width=\"100%\" height=\"100%\" \/>\n            <\/a>\n        <\/span>\n        <script type=\"text\/javascript\">\n            function loadCTA(){\n                window.hbspt.cta.load(4960096, '1d671fe4-7936-4bc6-8ee5-ad04b1826bbf', {'region': 'eu1'})\n            }\n            if(window.hbspt){\n                loadCTA()\n            }else{\n                Defer.js(\n                    'https:\/\/js.hubspot.com\/cta\/current.js',\n                    'hubspotCTA', \n                    0, \n                    loadCTA\n                );\n            }\n        <\/script>\n    <\/span>\n<!-- end HubSpot Call-to-Action Code -->\n\n<h2><strong>Advantages and Disadvantages of Cultural Web<\/strong><\/h2>\n<p>Although the cultural web model is <strong>a great tool for tapping into the pulse of your organisation<\/strong>, it\u2019s by no means perfect.<\/p>\n<p><strong><u>Advantages:<\/u><\/strong><\/p>\n<ul>\n<li>Gives you a <strong>comprehensive assessment of your corporate culture.<\/strong><\/li>\n<li>Helps you identify what your <strong>strengths and weaknesses<\/strong> are as a company so that you know what areas you need to work on.<\/li>\n<li>Enables you to understand which <strong>direction<\/strong> your company needs to take to get you where you want to be.<\/li>\n<li>Helps you develop a <strong>plan for positive change.<\/strong><\/li>\n<li>Enables you to define a clear strategy for moving forward.<\/li>\n<\/ul>\n<p><strong><u>Disadvantages:<\/u><\/strong><\/p>\n<ul>\n<li>A time-consuming process that requires organisation and dedication.<\/li>\n<li>Difficult to perform objective assessments.<\/li>\n<\/ul>\n<p>Although analysing the 6 key elements will help you understand where you are now as a company, it is up to you and your managers to interpret the data you gather and find solutions for moving forward. To get the most from the process, it should be managed by <strong>an individual or team with experience in corporate culture and implementing change<\/strong>.<\/p>\n<h2><strong>Best Practices of the Cultural Web<\/strong><\/h2>\n<p>Implementing cultural change is not easy, especially when routines, attitudes, and behaviours have become ingrained over time. To get where you want to be, you will need to <strong>reshape the values and beliefs of your employees.<\/strong><\/p>\n<p>You will need to <strong>nurture your company culture<\/strong> and <strong>reinforce positive change<\/strong>. You need to make sure every member of your company <strong>understands what you are doing and why<\/strong>. All this takes a lot of time, energy and patience, especially if you have staff members who have been with you for a long time and have become accustomed to the established ways of working.<\/p>\n<p>When implemented correctly, the cultural web model can help you understand <strong>what makes the cultural aspects of your company so unique<\/strong>, and what you can do to boost your <a href=\"https:\/\/factorialhr.co.uk\/blog\/performance-improvement-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">company\u2019s performance<\/a> and success.<\/p>\n<p>The key to success is designing <strong>a clear framework for analysis and change<\/strong>. Train and encourage your employees and support them throughout the process. Encourage them to give feedback and offer to address any concerns. Make sure that they understand that what you are doing is not just about improving the bottom line of the company; it\u2019s about <strong>creating a positive corporate culture within which they can be happy and comfortable<\/strong> and perform their duties to the best of their abilities. Essentially, it&#8217;s about shaping <strong>a better place to work<\/strong>.<\/p>\n<h2>Shaping Culture with <a href=\"https:\/\/factorialhr.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Factorial<\/a><\/h2>\n<p>If you&#8217;re looking to shape a unique and positive company culture, <a href=\"https:\/\/factorialhr.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Factorial<\/a> can help. Our all-in-one HR software allows you to manage all of the key cultural elements that influence your entire company from one, centralised place.<\/p>\n<p>Using the internal communications tool, you can create a fun company culture, build team bonds, and encourage communication between colleagues to strengthen relationships and collaboration. Our user-friendly platform empowers employees to:<\/p>\n<ul>\n<li>Share company announcements at the click of a button to notify all employees of updates directly.<\/li>\n<li>Increase camaraderie by celebrating birthdays, work anniversaries and milestones together.<\/li>\n<li>Develop stronger relationships by creating communities based on shared interests.<\/li>\n<li>Promote social interactions between employees.<\/li>\n<li>Give shout-outs and &#8216;kudos&#8217; so that everyone feels valued.<\/li>\n<\/ul>\n<p>Plus, you can manager employee time off, performance, documentation, payroll and more &#8211; all from the same place. <a href=\"https:\/\/factorialhr.co.uk\/request-demo\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Book a free demo<\/strong><\/a> to speak to an expert and find out more about how Factorial can address your company&#8217;s needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cultural web model is a powerful management and organisational tool for analysing the strategic direction of your corporate culture. It can help you understand the attitudes and routines of your employees, and how each element of your culture has a direct impact on the performance and overall success of your organisation. The cultural web<a href=\"https:\/\/factorialhr.co.uk\/blog\/cultural-web\/\" class=\"read-more\"> [&#8230;]<\/a><\/p>\n","protected":false},"author":97,"featured_media":50679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[342,337],"tags":[],"class_list":["post-50674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-engagement","category-talent"],"acf":{"topics":"talent"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cultural Web Model: Aligning Strategy and Culture | Factorial<\/title>\n<meta name=\"description\" content=\"The cultural web model can help you adapt your company&#039;s present culture and align it with the strategic direction of your organisation. 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