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10 Tips: Building Brand

10 Tips: Building Brand

In this insightful video, JOAN ALVARES & SARA CARMONA emphasize the importance of focusing on individual emotions rather than company jargon in communication. They highlight that effective leadership and team management stem from understanding how your product makes people feel, rather than just what it does. Prioritizing creativity with a strategic framework is essential for aligning campaigns with sales and customer needs. This approach fosters strong company values and effective communication, ultimately enhancing career planning within organizations. According to JOAN ALVARES & SARA CARMONA, choosing your priorities wisely is crucial for success. Don’t miss more tips and insights on effective communication and leadership in the full episode.

2026·Season 1·Episode 1Highlight
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Sara Carmona · Creative Director and Brand Copywriter at Factorial

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Watch the full "The Method" Serie

The Method: Leading Without Changing
32:29

The Method: Leading Without Changing

Alejandra Chacón & Victoria Manankova · Head of Strategy and Insights at Havas Media Network & Ex VP of Revenue Operations at Factorial

Transcription

00:15

I'm Sara, Factorial's chief creative officer and here are my tips. First, don't talk to the company.

00:21

Talk to a person with a problem.No one may remember your product's function, but what they made them feel.

00:27

Almost every B2B company compete either on price or on product.

00:31

People don't want to know what you do, but how you'll make them feel.

00:35

Skip the jargon, use everyday words.If you promote your product with data, they'll know what you do.

00:41

If you promote it with emotions, they'll want it.Invest to make a good product first, and then start with a brand to promote it.

00:48

Creativity with no strategy behind is just as useless as waking up without your morning coffee.

00:53

Running a campaign without aligning with sales or your customers is like having a plane with no pilot.

01:00

When everything is essential, nothing is.- Choose your priorities well.